color marketing|design

manufacture Pequignet, Attitude watch color study

a3dc has been specially commissioned to create the brand new Attitude watch colour collection from the Pequignet watch manufacturer. This collection, called “Douce France”, is a celebration of the French art of living, magnified by colours inspired by the magnificent lights of our maritime coasts and the enchanting magic of emblematic seaside towns such as Deauville, Saint-Malo, Biarritz, Cannes, Nice and Saint-Tropez.

More than just an exceptional watch, it’s a new attitude. The Attitude, with its sleek, elegant lines, hides behind its apparent simplicity an innovative mechanism: the Initial Calibre, the latest watch movement designed and assembled by Pequignet, a French manufacture with the Entreprise du Patrimoine Vivant (Living Heritage Company) label.

highlighting the sundials with color

a fresh and elegant new color collection

attractive, trendy colors

First of all, I’d like to thank you for the excellent work you did on our project under very tight deadlines. I presented it to the teams at Morteau and to the sales team. Everyone appreciated it. It reinforces my idea that colours are an important element for us and that their correct use can make a real difference.

Hugues Souparis

President of Manufacture Pequignet

manufacture Pequignet, Attitude watch color study

le projet en images