designcolor

the decision of color in design is posed in terms of expression of the functionalities, the use of the product, in order to underline the technological or practical advances, the new intelligence of the product. To highlight what the product brings to the table, between service, function, product advantage, added value. This humble work of color, at the service of design and respectful of the product, is measured according to degrees of visibility and contrast, because a product is used in a precise context. Whatever its composition (different plastics, wood, glass, metal, lacquered coating…), a3dc likes to respect the raw expression of the material highlighted for its intrinsic chromatic qualities and intervenes as a complement to the designer’s work. In full collaboration for a collective work, the color will be able to intervene as a real added value, vector of information, personality and character. The essential asset of color is both its great economy and its unparalleled power of expression and attraction. Doing a lot with a little is the work of color. It is still necessary to master the use of color and use it appropriately. With accuracy and relevance, so that the colorations are perennial and adapt to the long rhythms of the industry, according to sustainable cycles of design, development and launch.